Q: How to set product keywords?

A: Tips for setting and optimizing product keywords.

Product keywords and CAS numbers are important matching elements for buyer searches. The setting of keywords determines whether a buyer can accurately search and locate your product. In other words, the professionalism of the product keyword writing (under the premise of equivalent product information quality) affects whether the published product can be searched. So what kind of name-writing is considered professional?

1. Ensuring relevance of product keywords and buyer search terms.

For example, if you want buyers to accurately match your product in the search for phosphoric acid, it is recommended to set the product keyword as "Phosphoric Acid."

2. The length of the keywords should be appropriate

Product keywords should be highlighted appropriately and neither too short nor too long. If the name is too long, the matching with the buyer search term will be low. Do not forget that product keywords are important matching elements for buyer search.

3. Avoid listing and stacking multiple keywords in product keywords.

Does the product keyword contain multiple different keywords, and can the buyer search for the same product using these different keywords? This understanding is actually a misunderstanding. Listing and stacking product keywords will not increase your product's exposure, but will decrease the accuracy of matching your product to buyer search terms, which will affect search results and rankings.

4. Use of special symbols in product keywords-Use of special symbols with caution

Please use special symbols such as "/", "-", "()" in product keywords with caution, as they may be recognized by the system as unrecognizable characters, which may affect the ranking. Please add spaces before and after the symbols if you need to use them.